In this episode, I'm a guest on David Watson's podcast. It's a longer episode than usual and packed full of my tips and advice on my approach to conversion copywriting. You'll hear about the biggest copywriting mistakes I see in B2B, my personal journey from content writing to copywriting (spoiler alert: it wasn't easy), the importance of understanding and researching your audience, and proven strategies for effective copywriting. Give it a listen!*****💼 Transition from Content Writing to Copywriting (15:00 -25:00)Linda discusses her journey from content writing to copywriting.Challenges faced during the transition.📊 Importance of Knowing Your Audience (25:00 -35:00)Discussion on the significance of understanding the audience in marketing.Examples from Linda's experience in fitness and health industries.🎥 Role of Video in Marketing (35:00 -45:00)Debate on the effectiveness of video versus text in marketing.Linda shares insights on where video can be beneficial.🤖 Impact of AI on Copywriting (45:00 -55:00)Discussion on the use of AI tools like ChatGPT in copywriting.Linda's experience and perspective on AI's limitations.📈 Effective Copywriting Strategies (55:00 -1:05:00)Linda shares strategies for effective copywriting.Importance of clear value propositions and customer quotes.📚 Research and Preparation in Copywriting (1:05:00 -1:15:00)Linda explains her research process for copywriting projects.Emphasis on the importance of customer interviews and analytics.📝 Challenges in Copywriting for Ads (1:15:00 -1:25:00)Discussion on the challenges of writing effective ads, especially for platforms like Facebook.Examples of restrictions and strategies to overcome them.💡 Future of Marketing and Copywriting (1:25:00 -1:35:00)Speculation on the future trends in marketing and copywriting.Impact of social media and changing consumer behaviors.🚀 Advice for Aspiring Copywriters (1:35:00 -1:45:00)Linda provides advice for those looking to get into copywriting.Emphasis on the importance of research and understanding the audience.🔍 Case Studies and Examples (1:45:00 -1:55:00)Linda shares examples of successful copywriting campaigns.Discussion on the importance of memorable and clear messaging.

Ver todos los episodios