Marketing is never more important than when the economy is in a downward spiral. Unfortunately, it's often the first department cut. The solution isn't to cut marketing, but to change your approach. In this week's episode, I speak with Ryan Farber, Principal of Idea Spark Marketing, about marketing strategies to help optimize your efforts. He talks about vital strategies like adjusting pricing, emphasizing value propositions, and leveraging loyalty programs. Ryan also shares his career journey, the significance of digital presence, and actionable tips for optimizing your SEO and social media. Tune in for valuable insights and practical advice you can apply to your own campaign.*****Connect with me: https://linktr.ee/lindamelone For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/*****Connect with Ryan: https://www.linkedin.com/in/ryanfarber/*****Time stamps:Marketing During Economic Downturns (00:00:00)The Evolution of Marketing Principles (00:09:20)Importance of Website in Marketing (00:10:04Adapting to Economic Changes (00:16:05)Digital Presence and SEO (00:18:03)Importance of Customer Reviews (00:19:09)Social Media Strategies (00:20:23)Expanding Social Media Presence (00:20:47)Utilizing Visually-Oriented Social Media Platforms (00:21:49)Engagement and Lead Generation (00:23:08)Authenticity in Social Media Interactions (00:24:38)AI in Content Creation (00:26:07)Long Tail Keywords in SEO (00:27:18)Finding a Good Marketing Partner (00:30:12)Personal Connections in Marketing (00:32:29)Avoiding Generic Marketing Solutions (00:34:04)Creating Unique Content (00:37:31)Website Evaluation (00:39:28)

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