Demographics tell only part of the story when you're writing for your target audience. Income, marital status, place of residence, etc. create a broad picture of your audience. But it's not fine-tuned enough to truly speak to your ideal customer. Understanding your customer's values, beliefs, interests, and lifestyle allows you to craft personalized content that doesn't just speak to them — it speaks about them. Here's how to use psychographics to get a much clearer picture of who you're speaking to so they know you 'get' them.Note: I gave an outdated email address at the end of this episode. The correct address is [email protected]****Time stamps:Psychographics vs. Demographics (00:00:01) Crafting Personalized Content (00:02:16) Addressing Pain Points (00:03:34) The importance of understanding customers' interests and lifestyle (00:09:33) Incorporating psychographic characteristics into marketing (00:10:36) Using emotional intelligence to gauge customers' openness (00:11:51) ********Join 1,500 other copywriting and marketing peeps!Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments: https://thecopyworx.com/newsletter/

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