Crafting copy that accurately represents your brand's voice can be daunting, particularly when bringing on a new copywriter. It's where Justin Blackman can help. He's the brand voice virtuoso who's mastered the art and science of defining a brand's unique identity. This episode highlights his approach to crafting a voice that's unmistakably you, spanning vocabulary, tone, and rhythm. He dishes out strategies for crafting writing that's both genuine and engaging across B2B sectors, including fitness and health marketing. *****Find Justin here: https://prettyflycopy.com*****Follow Linda: https://linktr.ee/lindamelone For weekly tips on high-impact messaging, be sure to sign up for Linda's Copy Conversion newsletter: https://thecopyworx.com/newsletterFor proven copywriting formulas that can't miss, check out Linda's ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-conve...*****Time stamps:Three Elements of Brand Voice (00:00:00)The Story Behind Justin Blackmon's Tagline (00:02:26)Developing Expertise in Brand Voice (00:04:33)Scientific Aspect of Writing (00:08:27)Components of Brand Voice (00:10:59)Difference Between Speaking and Writing Voice (00:14:29)Negative Impact of Using a Wrong Brand Voice (00:17:06)The Importance of Defining Brand Voice (00:20:14)Exploring Brand Voice in B2B Sector (00:21:38)Using Humor in Brand Voice (00:24:12)AI and Brand Voice (00:33:27)Developing Brand Voice (00:36:32)

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