Digital marketing during Q4 is scary enough. Throw in a recession and it's enough to frighten the most seasoned marketer. The key: avoiding common knee-jerk reactions that only make things worse. In my interview with Chris Roche, CEO and founder of Catalyst Consulting, he talks about the pitfalls B2B companies must avoid to get through. From demand rules you must follow to the pros and cons of YouTube marketing, he covers it all in this eye-opening interview. Visit The Copy Worx for conversion copywriting tips and to contact Linda.

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