B2B content is notoriously known for being "boring to boring." It doesn't have to be that way. In this episode with Christian Klepp, Co-Founder/Director of Client Engagement for Einblick.co, he tells why boring content is rampant in B2B and how to create more engaging content. He explains how to turn blah marketing content into captivating narratives. He also shares actionable tips for crafting engaging B2B narratives.Connect with Christian here: Website: https://www.einblick.co/LinkedIn profile: https://www.linkedin.com/in/christian-klepp-einblickconsultingPodcast: https://www.einblick.co/podcasts*****For weekly tips on high-impact messaging, be sure to sign up for my newsletter: https://thecopyworx.com/newsletter/For proven copywriting formulas that can't miss, check out my eBook: https://thecopyworx.com/15-high-converting-copywriting-formulas/

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