In this episode, I talk with Sarah Noel Block, founder of Tiny Marketing, a lead magnet and marketing expert. She tells how to turn casual visitors into committed subscribers, the difference between passive (quizzes, PDFs) and active (webinars, events) lead magnets—and why a mix of both boosts engagement. We also get into her strategy for aligning lead magnets with high-traffic pages and using trust-building tactics that increase conversions. You'll walk away with practical steps to create lead magnets that connect, convert, and keep audiences coming back.*****Connect with Sarah here: https://www.sarahnoelblock.com/ https://tinymarketing.buzzsprout.com/share https://www.linkedin.com/in/sarahnoelblock/*****For weekly tips on conversion copywriting, sign up for Linda's exclusive, free, newsletter: https://thecopyworx.com/newsletter/Follow Linda on all her social media: https://linktr.ee/lindamelone*****Time stamps:Introduction to Lead Magnets (00:00:00)B2B Marketing in the Health and Fitness Industry. (00:00:34)Defining Lead Magnets (00:03:31)Combining Lead Magnet Types (00:05:05)Choosing the Right Lead Magnet (00:06:33)Building Trust with Lead Magnets (00:07:45)Niche Community Engagement (00:11:16)Using Meetups for Lead Generation (00:12:12)Email Newsletter Strategy (00:14:04)Thank You Page Optimization (00:19:24)Selling with Freebies (00:21:53)Upselling and Customer Experience (00:22:46)Lead Magnet Strategies for B2B (00:25:08)Identifying Pain Points for Lead Magnets (00:26:02) Lead Magnet Ideas for Gym Members (00:27:19)

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