In this episode, Penny Norman, VP of Strategy & Communications at Rescue | The Behavior Change Agency, breaks down the art and science of behavior change marketing. From anti-smoking campaigns to mental health advocacy, Penny shares how innovative, data-driven messaging can shift public attitudes and drive real impact. Tune in to hear how the best campaigns blend storytelling, cultural relevance, and strategic messaging to create lasting change.FeaturingPenny NormanVP Strategy & CommsRescueAs VP of Strategy & Communications at Rescue | The Behavior Change Agency, Penny Norman is a leading force in behaviour change marketing. Specializing in substance use prevention and mental health advocacy, she has spearheaded innovative campaigns that leverage real-time insights, storytelling, and cultural relevance to shift public attitudes. Her work, recognized across the industry, demonstrates how purpose-driven marketing can create lasting change in communities worldwide.LinkedIn:https://ca.linkedin.com/in/pennynormanWebsite:https://www.chambar.com/Hosted byMo DhaliwalCEOSkyrocket DigitalSoftware engineer turned marketer, Mo is an entrepreneur, cultural curator and technologist. In his role as founder and CEO of Skyrocket Digital, he helps clients with business, brand and technology to launch new ideas and grow their businesses.High Agency: Conversations that Drive Growth and TransformationInstagram:https://instagram.com/highagencypodLinkedIn:https://www.linkedin.com/company/high-agency-pod/Twitter:https://x.com/highagencypodPresented by Skyrocket Digitalhttps://skyrocketdigital.com/Skyrocket is the digital agency for ambitious leaders. Our capabilities empower business and marketing leaders with the confidence to launch new initiatives, grow their brands, and undergo the transformation necessary to achieve breakthrough results.

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