Do you rember that party you attended, where there was this one person who was really funny, and was the center of attention, and said so many funny things. And then, do you remember other conversations that was happening that night? It likely that you wont. And the reason, can be found in the Von Restorff Effect. The things that stand out, is what you remember.
In this episode of Midden By Design, Martin and Thorbjørn is talking about the Von Restorff effect, what it is, and just as important what it is not.
In this episode you will learn

What Focal point and the Von Restorff Effect are different
How Context is everything when it comes to Von Restorff Effect
How to use the Von Restorff effect to remember better
That Focal point and Von Restorff Effect play an important role in racism


References
Effectiviology.com - Von Restorff Isolation Effect
Lawsofux.com - Von Restorff Effect
The behaviours agency - The Von Restorff Effect
UX tweak - Von Restorff Effect
coglode.com - Von Restorff Effect
springer.com - Von Restorff Effect
http://web.archive.org/web/20210110132534/https:/www.utsa.edu/mind/von_restorff_translation.htm

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