Perception and reality is two different things!
This is the quote that we start out this episode with, and it set the stage for what you are about to learn.
What is actually there is not the same as what people believe is there. And this creates the foundation for how people will try to interact and operate your designs. Mental models is what users know, or think they know, about a system or object, and how it should be operated. Listen to learn more!
As a designer, or someone who create experiences for others, this is really important to understand, as this is fundamental when creating something nice.
So, what is a conceptual model? And how can you use mental models? This is some of what you will be learning by listening to this episode of Hidden By Design.

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