In a previous entry, I point to Mike Manuel's Media Guerilla blog where he describes how transparent journalism can reveal some awkward moments. Although my example involves that moment that many journalists have experienced -- the one where they ask a question and the PR person pipes in like an attorney exclaiming "objection!" -- this example involves that awkward moment where the interviewees have no idea what the answer is an obvious question is. I mean, like REALLY obvious. Who's to blame for such an embarrassing moment? Of course, the interviewees should be well-versed in their subject matter before meeting with the press. But the PR folks are the safety net. Their job is to anticipate questions -- especially the obvious ones -- and make sure that their clients are good and ready before taking that interview. Understandably, you can't be prepared for every question. But let's say the client is an organization looking to get press and the main message is that the organization is focused on five critical issues. ...(more)..

Ver todos los episodios