In this episode of the HG Media Podcast, the hosts discuss the often-overlooked marketing power of Google Business Profiles, drawing insights from Kenneth Greenberg, a GBP manager at HG Media. They emphasize the critical importance of optimizing your profile to enhance visibility, build trust, and drive conversions. Key strategies include using relevant categories, incorporating keyword-rich descriptions, and actively managing and responding to reviews. Regular updates and tracking performance through Google Insights are also highlighted as essential practices. Business owners are encouraged to leverage this low-cost, high-impact tool for significant marketing gains and are offered a free consultation with Kenneth Greenberg for further guidance.00:00 Introduction to the Ultimate Marketing Media00:17 The Importance of Your Google Business Profile01:00 Visibility: The First Key to Optimization01:39 Building Trust and Credibility02:21 Driving Conversions with Your GBP02:57 Conclusion and Next Steps

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