Bosch’s Vision for Software-Defined, Outcome-Led Engineering in the Age of AI. In this engaging and forward-looking conversation, Ashwin Venkatesan, Executive Research Leader at HFS Research and Digant Shah, Chief Revenue Officer, Software and Digital Solutions at Bosch explored how Bosch is reimagining engineering and R&D (ER&D) in an era dominated by software innovation and artificial intelligence. As industries accelerate their digital transformation journeys, Bosch is at the forefront with a software-defined, outcome-led engineering approach that leverages Generative AI, sustainability frameworks, and a robust global delivery model. This session delves into Bosch’s strategic shift from traditional engineering to a software-first mindset, highlighting how this transformation is enabling the company to deliver more meaningful outcomes and adapt swiftly to changing client expectations. Key discussion points include:The shift toward software-defined engineering to drive innovation at scaleHow Generative AI is redefining R&D processes and boosting productivityIntegrating sustainability as a core pillar in product and platform designLeveraging a global delivery model to support agility, speed, and localized client outcomes Learn more about this Horizons report to see how service providers are powering the next wave of engineering-led growth: https://www.hfsresearch.com/research/hfs-horizons-the-best-of-engineering-research-and-development-service-providers-2025/

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