DPS Skis & Snowbird – Branding an Experience

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01/07/2021 6 min

Listen "DPS Skis & Snowbird – Branding an Experience"

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Episode Synopsis

DPS Skis (a ski manufacturer) and Snowbird (a ski resort) both have deep roots in the ski culture of the Wasatch Mountains. Dan Pizza, Director of Marketing and Creative at DPS Skis, and Tess Hobbs, Director of Marketing at Snowbird, chat with us about their innovative projects, marketing strategies, connection to place, and how branding can shift the conversation to experiences over things.
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