ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Problem with a Brand"
Episode Synopsis
The problem with a (personal) brand is it's an idea, a distillation of a concept that is interesting and attractive to a certain group of people for a certain period of time. But then you change, and you have to keep selling the same thing to a world that wants you to be what you were. So what do you do then? Well, that's when life really begins.
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