A conversation with Jeff Renteria, the community organizer behind the annual Barrio Bash back-to-school event and the 2023 recent recipient of the "Heart of the Barrio" award at Amarillo's Hispanic Heritage luncheon. Renteria comes from a family that originally arrived in Amarillo as railroad workers, and tells host Jason Boyett about his upbringing in the historic Barrio neighborhood, his family's masonry business, and how the Barrio Bash grew out of a casual neighborhood horseshoe tournament into a major community celebration. This episode is sponsored by Attorney Dean Boyd and SKP Creative.

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