Authenticity is a baseline for women building brands that actually feel aligned. In this episode of Her Table, Her Rules, Juliet Peters meets with Natalie Hunter, Chief Transformation Officer at PersonalBrand.com, to explore how building a personal brand is about honoring who you are at the deepest level. They talk about AI, intuition, and what it takes to lead with presence in a world that often asks women to shrink. Natalie shares why most branding strategies fall short when they ignore the person behind the brand. From working through limiting patterns to recognizing the energy leaks in our daily lives, she lays out a powerful process for showing up fully and truthfully. If your voice feels like it's been sitting in the shadows, maybe now's the time to let it lead. Tune into the full episode of How to Build a Soul-Aligned Brand with Natalie Hunter. Natalie Hunter is the Chief Transformation Officer at PersonalBrand.com and a Precision Breakthrough Coach with deep expertise in energy leadership. As a PCC-certified coach and Energy Leadership Index Master Practitioner, she guides individuals and teams toward alignment, clarity, and confidence. With over 15 years of experience and 1,000+ stages under her belt, Natalie brings grounded insight into building soul-aligned brands that connect and convert. She specializes in helping millennial leaders magnify their message and lead with authenticity. Connect with Natalie Hunter:  Website: https://agency.personalbrand.com/   LinkedIn: https://www.linkedin.com/in/natalieehmka/  https://www.linkedin.com/company/personalbrand/            Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day- to-day challenges businesses face.   Website: https://www.frameworklegal.com/  LinkedIn: https://www.linkedin.com/in/juliet-peters/  Facebook: https://www.facebook.com/juliet.petersmoomey  Instagram: https://www.instagram.com/jrpetersaz/  https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn  X: https://x.com/frameworklegal

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