True visibility starts with a brand that reflects your purpose and feels like home. In this episode of Her Table, Her Rules, Juliet Peters sits with Caitlin Penny, founder of Copper Theory Creative, who started her own creative agency at just 23. Caitlin breaks down how branding is so much more than a logo. It's a full experience, one that reflects your purpose, values, and voice. From bootstrapping her business with zero financial training to growing a purpose-driven design studio with a powerful all-women team, Caitlin gets real about what it takes to build a profitable brand that makes an impact. She  challenges the idea that visibility has to mean "twirling on camera," and offers a refreshing take on showing up in ways that feel right for you. Your brand is your superpower and you're already enough to lead with it. Watch the full episode of Branding That Empowers Women to Be Seen. Caitlin Penny is the founder of Copper Theory Creative, a bold branding agency dedicated to helping women-led businesses be unmistakably seen. As a brand strategist and creative visionary, she crafts unapologetic brands that spark connection, loyalty, and confidence. Caitlin specializes in turning real estate professionals, financial experts, wellness brands, and community-driven organizations into unforgettable market leaders. Her work bridges in‑person presence with online identity, ensuring women show up clearly and powerfully in every space they occupy.  Website: https://coppertheorycreative.com/  LinkedIn: https://www.linkedin.com/in/caitlinpenny/  FB: https://www.facebook.com/CopperTheoryCreative  IG: https://www.instagram.com/coppertheorycreative/     Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.   Website: https://www.frameworklegal.com/  LinkedIn: https://www.linkedin.com/in/juliet-peters/  Facebook: https://www.facebook.com/juliet.petersmoomey  Instagram: https://www.instagram.com/jrpetersaz/  https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn  X: https://x.com/frameworklegal

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