Jason's Greatest Personal Branding Trick

05/06/2025 12 min
Jason's Greatest Personal Branding Trick

Listen "Jason's Greatest Personal Branding Trick"

Episode Synopsis

You want to put yourself “out there,” but you're worried. You don’t want to feel too vulnerable or come across as self-centered. So here’s a liberating truth: You don’t need to put your whole self out there. In fact, you shouldn’t. Today, Jason will show you a powerful alternative: he calls it the “5% Character.”

It’s a version of yourself that’s always interesting, always impressive, and always on — and once you identify it, you become exponentially more valuable and desirable. This idea unlocked his career and created a wave of opportunity— and today, he shows you how you can use it, too.

For more on the 5% Character and additional strategies for personal branding, check out Jason’s first-ever course, called LinkedIn Mastery​, which helps you advance your career by becoming a respected top voice in your industry. As a Help Wanted listener, you can get it for 40% off by using the code HELPWANTED.