ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen " Goal setting for a successful marketing campaign. "
Episode Synopsis
Having a plan is key to having a successful marketing plan. In this six part series we'll walk through each step of the planning process to help you develop your own plan.
These are the steps we use at Orbit to create plans for our clients. The steps are..
Set Goals
Develop a client persona
Create an offer
Craft messaging and positioning
Choose marketing channels
Map out nurturing sequences.
The worksheet for step on is available HERE
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