Listen "80: How to Help First - And Grow the Tribe"
Episode Synopsis
🎧 Intro: A Quick RecapIn our last episode, I introduced the new Help First Referral Program:→ Send someone to www.twobrainreferrals.com→ They get $300 off. You get $300.This isn’t about sales. It’s about filtering in the right people—those ready for mentorship.We’re near capacity. Every seat around the TBB campfire matters.Today: how to recognize and attract the right gym owners into the tribe using the Help First philosophy.🔟 Top 10 Tactics for Referring the Right Gym Owners1. Answer Questions in Niche Gym GroupsGOU, PushPress Community, SugarWOD Affiliate group, etc.Search posts using keywords like “need more leads,” “how to price,” etc.Add helpful value, then DM: “Happy to hop on a call if you want to talk more.”2. Start Weekly ‘Office Hours’ PostsExample: “I’m a long-time gym owner and TBB client. I open up ‘Office Hours’ on Thursdays—drop your questions below!”Builds trust and creates organic conversations.3. Use the ‘Help First’ DM StrategyFollow up publicly helpful posts with:→ “I’ve been there—want to hear what worked for me?”→ After chat: “Can I introduce you to Coop?”→ Start a group chat on Messenger or email Coop directly.4. Host Local Coffee Clubs or RoundtablesInvite 3–5 gym owners for breakfast and connection.Keep it informal: “What’s going well for you right now?”We’ll even cover the bill—just send the receipt.5. Speak or Share Resources at Affiliate EventsJoin virtual or in-person CFHQ roundtables.Offer tips, drop links, follow up with offers to help.6. Attend Local Competitions and Be VisibleWear the TBB shirt. Network. Listen.No pitch—just “What’s working at your gym lately?”7. Share TBB Content + Personal CommentaryRepost a blog or video and add your story:“This helped me raise ARM by $50/month. Here’s how…”8. Tell Your Own Story (Video or Post)Before → Turning Point → After.“Before mentorship I was stuck at 40 members...”End with: “DM me if this resonates.”9. Share Other Success StoriesWith permission, talk about other gyms who’ve grown through mentorship.Add your personal perspective: “I watched this gym 3x their revenue…”10. Use Free TBB Resources One-on-OnePick ONE blog, podcast, or PDF that fits their current struggle.Example: “This guide helped me hire my first coach.”🧠 Wrap-Up:Help First works. We don’t need to sell.Just be visible, be helpful, and make the connection.When someone’s ready, send them to twobrainreferrals.com.
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