Airbus delays delivery by up to 3 years due to supply chainbottlenecks. A giant grounded by inefficiency. But what does that mean for the rest of us?In this episode of Hello OSCM, Shovella Santy Alrosjidtakes you inside the world of supply chain performance—how it's measured, why it matters, and what happens when we get it wrong.Learn how effectiveness (meeting customer needs) and efficiency (managing costs) are the two sides of supply chain success, and how they translate into real metrics using the SCOR model: Reliability, Responsiveness, Cost, and Asset Management.Whether you're in procurement, logistics, manufacturing, orbusiness strategy—this episode will help you understand how to read the signals of your supply chain's health.

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