Drive with me! In this episode, I’m talking all about values—why they matter, how they shape our decisions, and how they show up in both life and business.I dive into the importance of defining your own values, especially when it comes to how you invest and spend your money. I also share why understanding your customers’ values—and knowing when you’re aligned or not—is key to building a business with integrity.I tell a story from years ago (let’s call it my hair care journey… or lack thereof) and how a conversation with a friend totally shifted the way I think about values. That moment also shaped how I taught values to my staff back at the farm.This one’s a fun and reflective episode on getting clear about what matters most to you—and owning it fully.

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