Third Loop - Ep. #3, Give It a Name: Why Software Needs a Third Loop

22/04/2026 38 min
Third Loop - Ep. #3, Give It a Name: Why Software Needs a Third Loop

Listen "Third Loop - Ep. #3, Give It a Name: Why Software Needs a Third Loop"

Episode Synopsis

In this episode, the hosts unpack the thinking behind the name Third Loop and what it represents. Building on ideas from their book Progressive Delivery, they explore the gap between shipping software and having it truly adopted by users. The conversation dives into feedback loops, user agency, and why modern software requires a closer relationship between builders and consumers.

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