In this episode, Greer Tessler, Founding Partner of Simple Food Ventures, shares her journey in Venture Capital, focusing on early-stage investments in the food and beverage sector. She discusses her background, the importance of relationships with founders, and the unique approach her fund takes in evaluating potential investments. Greer highlights her insights on current trends in consumer behavior, the challenges faced in the CPG landscape, and offers valuable advice for entrepreneurs seeking funding. The discussion emphasizes the shift towards healthier food options and the evolving dynamics of the CPG market.

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