In this episode, we speak with George Ho and Brian McDermott of Frönen about leading through change and building consumer brands with long-term thinking. They discuss stepping into leadership during a transition, earning trust with investors and retail partners, and making disciplined decisions that prioritize consistency, quality, and credibility over short-term wins. The conversation offers a candid look at how thoughtful operations, product standards, and leadership mindset compound over time, and why playing the long game matters in today’s consumer landscape.

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