ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The SEO Episode: Ranking Competitive Content On Google"
Episode Synopsis
In this live session, I was joined by Federico Jorge (Founder of Stack Against) and JJ Haglund (former Adobe and Amplitude) to talk all things relating to SEO and Competitive Intel. We dove into the different types of competitive content that Google ranks, the strategies you should consider, how JJ attributes the majority of his side hustle business to SEO, and Federico's new free resource, the Competitive Keyword Generator.
Follow JJ: LinkedIn
Follow Federico: LinkedIn
Check out Stack Against: Website
Check out the Competitive Keyword Generator
Continue the conversation with me: LinkedIn | TikTok | Twitter
This episode is brought to you by The Competitive Playbook (hey, that's me! 😀)
The Competitive Playbook has helped 150+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.
Follow JJ: LinkedIn
Follow Federico: LinkedIn
Check out Stack Against: Website
Check out the Competitive Keyword Generator
Continue the conversation with me: LinkedIn | TikTok | Twitter
This episode is brought to you by The Competitive Playbook (hey, that's me! 😀)
The Competitive Playbook has helped 150+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.
More episodes of the podcast Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
Special Announcement 💚
05/11/2025
Quick lil announcement
10/03/2024
Getting Ahead as a Product Marketer With AI w/ Jess Petrella (Director of PMM @ Unbounce)
08/11/2023
Behind the Curtain: Mastering the Art of Big Product Launches w/ Jason Oakley and Tamara Grominsky
19/10/2023
In God we trust