As the relationship between marketing and patient experience evolves, so does the need to understand the tech that enables it. Ed Bennett shares observations from healthcare marketers he has seen while building and growing the MarTech.Health directory. If you’re feeling overwhelmed about evaluating tech vendors, Ed helps you know where to start. All that, plus the need for useful content from vendors and a visit from the podcast’s new favorite dog, Charlie.Thanks to Xpressdocs, Ultera Digital, and the Shift.Health Network for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

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