Gina Czark, former vice president of content management for Northwell Health, pinpoints how consumers are demanding something beyond the sanitized marketing content that healthcare has given them for decades. We want the real story, and we want it tied to moments that impact us. Gina describes how to create the most relevant content that reaches the right audience by leaning into the real story, not glossing it over. All that, plus personalization, colonoscopies, and getting out of our own way.Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

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