One of the unsexy reasons why Transformation isn’t happening yet in healthcare is human behavior. Jared and Peter discuss crowdsourced responses regarding the supplier’s perspective about what happens after they hand some new shiny Awesomeness to a health organization. All that, plus bold new beats and an article discussing how consumers view PR and marketing as interchangeable. A very special thanks to Xpressdocs for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

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