We wrap up our 2024 Predictions Series, where we’re sharing predictions for consumer transformation in the coming year and beyond. James Gardner returns to review what he predicted a year ago and offer some new takes on what could be coming from different corners of the industry.  All that, plus the Flava of the Week about refining our focus in the new year. As the new rap intro states, consumer innovation isn’t going away, so why should we double down on these macro- and micro-innovations, and how can we stay at the forefront of the next wave that’s coming?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#301) See omnystudio.com/listener for privacy information.

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