How can health care consumerism transform the patient experience? Chris Bevolo, Chief Brand Officer at Revive, reflects on his recent book, “Joe Public 2030: Five Potent Predictions, Reshaping How Consumers Engage Healthcare," and how his research continues to uncover new directions and ways to learn from the past and present with Health2049 podcast co-host Bisi Williams. He draws on his experience in healthcare marketing to share possible future scenarios, who’s driving the change, and opportunities we have to create a healthy future.Chris BevoloWebsite: https://www.reviveagency.comLinkedIn: https://www.linkedin.com/in/chrisbevolo/Twitter: @chrisbevoloConnect with Health2049:Website: https://www.health2049.comFind the complete Show Notes and Transcripts Here -> https://bit.ly/chris-bevoloTimestamps:Healthcare marketing background. [03:52]Predictions about health care consumerism. [05:21]How will it evolve? [07:15] Reshaping consumer engagement. [09:01]Closing the equity gap. [11:45]Shifting health care challenges now. [14:03]How do we make technology accessible? [16:11]Can the US sustain its current healthcare model? [18:39]Who’s driving the change in the system?  [20:42]Recent US tax law change.  [22:43]What is the health care funnel war?  [25:14]What is the politicalization of health care? [29:34]Who are the mainstreamers? [32:07]Who are the progressives? [33:18]Who are the contrarians? [34:02]Advice to medical students. [37:34]

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