Ben Simpson from OGA Creative Agency shares his passion for the varied landscape of Australian agriculture - focusing on storytelling, ethics, and innovation. He discusses with Ferg how effective communication, AI and visual storytelling are shaping the future of livestock marketing. Ben highlights the importance of ethical practices, brand values and initiatives like Meat and Livestock Australia's ‘Australian Good Meat’ program in enhancing Australia’s global standing. Agriculture storytellingAI impactBrand valuesEthical practicesGlobal reputationHead Shepherd is brought to you by neXtgen Agri International Limited. We help livestock farmers get the most out of the genetics they farm with. Get in touch with us if you would like to hear more about how we can help you do what you do best: [email protected] to our sponsors at MSD Animal Health and Allflex, and Heiniger Australia and New Zealand. Please consider them when making product choices, as they are instrumental in enabling us to bring you this podcast each week.Check out Heiniger's product range HERECheck out the MSD range HERECheck out Allflex products HERE

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