ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Weathering a Public Relations Nightmare"
Episode Synopsis
The 3 Smartest Ways to Weather a Public Relations Storm
Bad things happen to good companies. There are many ways a successful, reputable business can find itself in crisis and there are proven techniques to weathering the storm. In this episode, Jaci will walk you through the best strategies if you ever find yourself on the receiving end of some bad publicity. From being transparent and proper communication to using social media the correct way, she’ll show you how to handle the situation in real time.
For information on these strategies, check out these Razor Branding Blogs:
WEATHERING A PUBLIC RELATIONS NIGHTMARE
REENGINEERING YOUR BRAND THROUGH SWOT ANALYSIS
3 MARKETING TASKS SMALL BUSINESS OWNERS SHOULD OUTSOURCE
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
Bad things happen to good companies. There are many ways a successful, reputable business can find itself in crisis and there are proven techniques to weathering the storm. In this episode, Jaci will walk you through the best strategies if you ever find yourself on the receiving end of some bad publicity. From being transparent and proper communication to using social media the correct way, she’ll show you how to handle the situation in real time.
For information on these strategies, check out these Razor Branding Blogs:
WEATHERING A PUBLIC RELATIONS NIGHTMARE
REENGINEERING YOUR BRAND THROUGH SWOT ANALYSIS
3 MARKETING TASKS SMALL BUSINESS OWNERS SHOULD OUTSOURCE
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
More episodes of the podcast He Said, She Said: Razor Branding™ Podcast
Branded Videos that Connect w/ David Feinman
23/09/2025
Accessible Branding w/ Mike Barton
15/07/2025
Relational Branding w/ Ryan Chute
30/06/2025
Branding Beyond Borders w/ Fernando Andreazi
17/06/2025
Bringing Brands to Life with Daale Carter
20/05/2025
In God we trust