ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "THE DIFFERENCE BETWEEN MARKETING AND BRANDING"
Episode Synopsis
And why one cannot survive without the other
For some people, marketing and branding is close to the same thing. There is some truth to this if your marketing is influenced by sound branding, but this is rarely the case. More often than not, marketing is developed without the use of consumer insight resulting in a one-sided conversation. Before we get to that, though, let’s break things down a bit further.
For information on these strategies, check out these Razor Branding Blogs:
THE DIFFERENCE BETWEEN MARKETING AND BRANDING
WHY SO MANY BUSINESSES HATE ADVERTISING
DISCOUNT BRANDING AND WHY IT NEVER WORKS
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
For some people, marketing and branding is close to the same thing. There is some truth to this if your marketing is influenced by sound branding, but this is rarely the case. More often than not, marketing is developed without the use of consumer insight resulting in a one-sided conversation. Before we get to that, though, let’s break things down a bit further.
For information on these strategies, check out these Razor Branding Blogs:
THE DIFFERENCE BETWEEN MARKETING AND BRANDING
WHY SO MANY BUSINESSES HATE ADVERTISING
DISCOUNT BRANDING AND WHY IT NEVER WORKS
And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso
More episodes of the podcast He Said, She Said: Razor Branding™ Podcast
Branded Videos that Connect w/ David Feinman
23/09/2025
Accessible Branding w/ Mike Barton
15/07/2025
Relational Branding w/ Ryan Chute
30/06/2025
Branding Beyond Borders w/ Fernando Andreazi
17/06/2025
Bringing Brands to Life with Daale Carter
20/05/2025
In God we trust