It doesn’t have to be Christmas to prepare your brand for a special shopping season.
Anything from summer traffic to Mardi Gras madness to Black Friday is an opportunity for your brand to stand out.   In this episode, Jaci recognizes the unique challenges that any kind of holiday branding can face. She talks about the importance of having a plan, setting realistic goals ,and knowing when and how to readjust.  Understanding a “special time of year” from your audience’s perspective is really what it’s all about.  Jaci helps ramp up quality and creativity without losing your brand’s voice and focus.

For information on these strategies, check out these Razor Branding Blogs:

5 WAYS TO MAKE YOUR BRAND STANDOUT DURING THE HOLIDAYS
YOU NEED A HOLIDAY MARKETING PLAN
BRINGING HOLIDAY CHEER TO YOUR BRAND
BEWARE OF HOLIDAY BRANDING



And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso

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