The Difference Between a Plan and a Strategy

03/05/2023 11 min Episodio 4
The Difference Between a Plan and a Strategy

Listen "The Difference Between a Plan and a Strategy"

Episode Synopsis

Planning is comforting but it’s a terrible way to make strategy, says Roger Martin, former dean of the Rotman School of Management at the University of Toronto. In contrast, setting strategy should push your organization outside its comfort zone.