Is your company’s existing growth formula finally reaching its limit? Bain & Company partner Chris Zook says you may need to redefine your core business if you want to power new growth. Zook was co-head of Bain’s Global Strategy practice for 20 years. He’s also a best-selling business author. In this episode he shares three warning signs that indicate your core business needs to be redefined, and he explains how to approach that transformation. In particular, he focuses on how to uncover what he calls “hidden assets” within your company that can offer future sources of growth.

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