When Rick Ridgeway compares mountaineering to risk management, he’s speaking from deep experience navigating both the boardroom and some of the world’s highest slopes. Ridgeway is an outdoor adventurer, writer, and advocate for sustainability and conservation initiatives. He’s also the former vice president of environmental initiatives at Patagonia. In this episode, Ridgeway explains why good communication, ambitious goal setting, and meticulous planning are essential in both mountaineering and business. He also emphasizes the importance of recruiting a strong team—whether you’re leading an uphill battle to make apparel manufacturing more sustainable or summiting K2. (Spoiler alert: Ridgeway has done both.)

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