ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How AI Is Making Prediction Cheaper"
Episode Synopsis
Avi Goldfarb, a professor at the University of Toronto’s Rotman School of Management, explains the economics of machine learning, a branch of artificial intelligence that makes predictions. He says as prediction gets cheaper and better, machines are going to be doing more of it. That means businesses — and individual workers — need to figure out how to take advantage of the technology to stay competitive. Goldfarb is the coauthor of the book “Prediction Machines: The Simple Economics of Artificial Intelligence.”
More episodes of the podcast HBR IdeaCast
Where McKinsey—and Consulting—Go From Here
06/01/2026
How to Manage—and Motivate—Gen Z
30/12/2025
Why Great Leaders Focus on the Details
16/12/2025
In God we trust