In this episode, we’re joined by Samantha Freres and Sarah Pellicci Salveson, the best-friend founders of Wishing Well — a non-toxic, ultra-effective laundry detergent brand that’s reimagining the laundry routine as an act of self-care. Wishing Well is reimaging the laundry experience with products that are gentle on skin and the planet, yet powerful in performanceSarah and Samantha chat about what it’s like to build a business with your best friend and how they’ve navigated both friendship and founderhood with clarity and intention. You’ll also hear:How they used TikTok to “build in public” and the unexpected lessons they learned along the wayTheir journey from investment banking to foundersWhat marketing strategies are working best for their product-based brand right nowWhat’s coming next for Wishing Well Tune in to hear part two of our three-part BFF Founder series, and come back next week for the final part. Connect with Wishing WellShop Online, use code code HASHTAG15 for 15% off: https://wishingwellwashing.com/collections/allFollow Wishing Well on TikTok: https://www.tiktok.com/@wishingwellwashingFollow Wishing Well on Instagram: https://www.instagram.com/wishingwellwashing/Connect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/hashtagmanagedcollectiveLove listening? We would appreciate it if you would leave a rating and review to support the show!

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