Are your prices helping you earn trust or pushing customers away? In this episode, Chris G. shares a story about a contractor who tried to hide extra profit in material costs and ended up losing credibility. Chris explains why honesty matters in business and how small changes can make a big difference. From slowly raising your prices, to cutting waste, to getting better deals from suppliers, he lays out simple ways to boost profit without hurting your reputation. Even the little things, like picking up nails or scraps, can save money in the long run. If you own a business or dream of being your own boss, this episode is packed with practical tips you can actually use.

Episode highlights:
(0:00) Intro
(0:32) When hidden profit damages trust
(3:34) Two honest ways to increase revenue
(6:07) Negotiating with suppliers
(9:37) Reducing waste to save money
(11:15) Improving team efficiency
(14:20) Reach out for more 1-on-1 help from Chris
(14:56) Outro

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