ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Talking Points #58 - 5/19/16"
Episode Synopsis
Guest co-host Becca Bijoch - senior publicist at Lola Red PR - joins Arik and Kevin. They discuss the rise of private messaging platforms and the implications for PR and marketing. Also, should brand and company social media leaders still spend some time on the tactical side, "in the trenches"? Plus, the key trends facing PR agencies, including billing and a push toward paid media.
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