Ray Biebuyck, founder of Hurray and the bold, satirical Girl Beer line, joins us to share how she left investment banking to build a beverage brand that challenges the male-dominated beer industry.
After starting her beverage journey at Shacksbury Cider in Vermont, Ray saw a major gap in the market: beer products that actually resonated with women. She dug into consumer data, ran blind taste tests, and built Girl Beer from the ground up — blending product-led innovation with a rebellious voice that’s gained a cult following on social media.
We talk about subverting industry norms, building a brand from scratch, and what it takes to go from kitchen trials to chain retail rollout.
Chapters
(00:00:12) - Interviewing Ray Bee Buck(00:01:07) - Soylent Beer Interview(00:02:21) - How I Went From Beer to Hooray(00:12:20) - Flavored Light Beer for Women(00:21:42) - How To Launch a Brand With Chain Retail(00:24:19) - Hooray's Girl Beer(00:33:24) - What's Next for Girl Beer and Hooray?

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