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Listen "E65: The April Sciacchitano (Mix+Shine Marketing and PR) Interview"
Episode Synopsis
Like many great ideas, it started with margaritas.
We spent the first part of our marketing and PR careers working both in house and at a national agency. We met on Twitter, and then we worked together at a national agency. For over two years, we were a powerhouse team.
Over margaritas one night, at the end of a very long day, we asked each other… what’s stopping us from growing our own business?
We could work the way we like to work best with the people we like to work with. All we had to do was take the leap.
Was it the margarita talking?
The next morning we waited on the coffee to brew in the office kitchen. So… were you serious? With caffeine in place of tequila, the answer was yes. We were going to try.
And without a name or a plan, that is the moment Mix+Shine was unofficially born.
We’ve created a new agency model that curates the best marketing team for your specific business needs.
Bringing together a top-talent team of fun and dedicated professionals, we specialize in awareness campaigns that attract a larger audience to your brand through social media, PR and content.
After spending our careers working at big agencies, we decided to set out on our own and offer big brand results without all the red tape, fine print, and corporate fluff.
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In 2014, Hamilton Perkins founded Hamilton Perkins Collection, an independent brand, designing and producing unique and award-winning bags and accessories from recycled materials.
Hamilton Perkins Collection exists to create timeless limited edition bags made from recycled plastic water bottles, pineapple leaf fiber, and billboard vinyl. The result is that no two bags are ever the same.
Our first design, the Earth Bag Premium, was created so that our customers would not only carry a bag that was stylish but carry a bag they could be proud of. We surveyed more than 1,000 consumers to obtain their thoughts and feedback for each component of the Earth Bag Premium, which soon became one of our most popular designs.
Perkins was the winner of the Virginia Velocity Tour hosted by the Governor of Virginia, and the recipient of a HUD Community Development Block Grant. The non-profit B Lab honored Hamilton Perkins Collection as a "Best for the World Overall" B Corporation in 2017.
Hamilton Perkins Collection has been featured in Forbes, Fast Company, Money Magazine, and The Washington Post.
The brand is currently offered in nearly 100 leading department stores and specialty stores in the United States, Canada, and Europe.
We spent the first part of our marketing and PR careers working both in house and at a national agency. We met on Twitter, and then we worked together at a national agency. For over two years, we were a powerhouse team.
Over margaritas one night, at the end of a very long day, we asked each other… what’s stopping us from growing our own business?
We could work the way we like to work best with the people we like to work with. All we had to do was take the leap.
Was it the margarita talking?
The next morning we waited on the coffee to brew in the office kitchen. So… were you serious? With caffeine in place of tequila, the answer was yes. We were going to try.
And without a name or a plan, that is the moment Mix+Shine was unofficially born.
We’ve created a new agency model that curates the best marketing team for your specific business needs.
Bringing together a top-talent team of fun and dedicated professionals, we specialize in awareness campaigns that attract a larger audience to your brand through social media, PR and content.
After spending our careers working at big agencies, we decided to set out on our own and offer big brand results without all the red tape, fine print, and corporate fluff.
-
In 2014, Hamilton Perkins founded Hamilton Perkins Collection, an independent brand, designing and producing unique and award-winning bags and accessories from recycled materials.
Hamilton Perkins Collection exists to create timeless limited edition bags made from recycled plastic water bottles, pineapple leaf fiber, and billboard vinyl. The result is that no two bags are ever the same.
Our first design, the Earth Bag Premium, was created so that our customers would not only carry a bag that was stylish but carry a bag they could be proud of. We surveyed more than 1,000 consumers to obtain their thoughts and feedback for each component of the Earth Bag Premium, which soon became one of our most popular designs.
Perkins was the winner of the Virginia Velocity Tour hosted by the Governor of Virginia, and the recipient of a HUD Community Development Block Grant. The non-profit B Lab honored Hamilton Perkins Collection as a "Best for the World Overall" B Corporation in 2017.
Hamilton Perkins Collection has been featured in Forbes, Fast Company, Money Magazine, and The Washington Post.
The brand is currently offered in nearly 100 leading department stores and specialty stores in the United States, Canada, and Europe.
In God we trust