The New Muse: Hobbyists and AI

07/08/2024 28 min Episodio 26
The New Muse: Hobbyists and AI

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Episode Synopsis


How would you design an AI product differently for a hobbyist vs prosumer vs professional? Using MidJourney as a case study in the passion economy, they delve into how AI tools can help build communities and support semi-professional creators. They explore how these tools can democratize creativity, the role of art vs craft, the role of grit in skill building, cheating vs copiloting, the missing middle of the creative markets, and more. They also touch on the broader implications of AI in different creative fields from music, writing and podcasts. It's an exploration of how AI can help users maintain creative flow and the underserved opportunity for AI to help unleash the hobbyist. Nabeel also spoke on Midjourney's unique growth loops on Unsolicited FeedbackLe Jin has great writing on the passion economy and wrote about the creative middle classLinus has an excellent article on Epistemic calibration that touches on taste, that we didn't get in the episode but worth seeing. Simply Drawing - ai feedback meets artRobert Morris' the Power Broker, which touches briefly on the rise of the professionalized classa little more on why bees wiggle outside of near-term evolutionary needs00:00 Intro00:52 AI in Creative Endeavors01:58 Market Expansion03:01 The underexplored customer in AI08:23 Finding other AI hobbiest opportunities11:31 If they AI made it, are we building skill?13:36 Difference between art and craft14:40 Homework Helpers vs Writing Copilots16:07 Hobbiests are not quite the creator economy17:47 Product for hobbists21:03 The missing middle of creative markets26:42 AI's potential in the education of craft
(00:00) - Intro
(00:52) - AI in Creative Endeavors
(02:00) - Market Expansion
(03:02) - The underexplored customer in AI
(08:25) - Finding other AI hobbiest opportunities
(11:32) - If they AI made it, are we building skill?
(13:38) - Difference between art and craft
(14:42) - Homework Helpers vs Writing Copilots
(16:09) - Hobbiests are not quite the creator economy
(17:49) - Product for hobbists
(21:04) - The missing middle of creative markets
(26:44) - AI's potential in the education of craft