When Reid and Edmonds relocated to Atlanta in 1989, to form their own company, LaFace Records. The duo was joined by Simmons and together they discovered, signed and produced their own artists such as Toni Braxton, TLC, Usher, Damian Dame and OutKast. In 1991, Simmons co-wrote and co-produced Boyz II Men's most successful song to date, “End of the Road”, from the Eddie Murphy movie, Boomerang. The song garnered a Grammy Award in 1992 for “Best R&B Song”. “End of the Road” topped the charts from August 15 through November 7, 1992, setting a record for most weeks at number one with 13 weeks, beating Elvis Presley's 11-week hold with "Hound Dog" and "Don't Be Cruel". Presley's record had stood 36 years.  
Simmons, Edmonds and Reid collaborated again with Whitney Houston on The Bodyguard soundtrack (since 1990's album "I'm Your Baby Tonight"), which went on to sell more than 45 million albums worldwide. The trio also worked with Michael Jackson on his Dangerous album. Although the trio’s songs didn’t make it into the album's final cut, Simmons enjoyed working with Jackson and deems it an “amazing experience”.

Hosted by Music Broadcaster, Psychotherapist and Life Coach, Nnamdi E.S. Okoye (PGDip (CBT), PG Cert (Low Intensity Psychological Interventions)
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