Selling is all about storytelling—we human beings are inherently storytellers. When we tell our stories, we connect with people. And when we connect with people, we sell them things.The truth is once you learn how to tell a good story and make your buyer feel like they're a part of it, you're on a great path to being able to sell anythingBut, what if marketers fabricate or stretch reality when creating stories? Is "story pinching" equally as powerful, or can we see right through it? How do we spot the real stories in a sea of fakes, so that we don't end up deceived, or scammed in the process? Finally, are we desensitized from the hard sob stories of the underdog and into the world of fake it till you make it marketing? Let's discuss...Support the showYou can always send us your feedback, and/or episode topic requests to: [email protected]!

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