Our hero today is Evina Del Pizzo, a personal trainer and co-founder of Built Strong Strength Club. In this episode, Evina walks us through her journey of creating a fantastic brand, then losing it, and having to rebuild that brand again from scratch. She unpacks the importance of the brand experience, not just the sound or look, things that transcend specific logos and color schemes. Evina also delves into the differences between marketing gyms and marketing as a personal trainer.Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.Where to find Evina...Website: https://www.builtstrongstrength.com/Instagram: https://www.instagram.com/builtstrongstrength/Personal Instagram: https://www.instagram.com/evinadelpizzo/

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