Our hero to day is Matt Kafora, a serial entrepreneur and fitness industry veteran.Matt started as a trainer, moved into gym ownership, and now runs a chain of Orange Theory gyms. He's created success on every side of the fitness business so he knows what to do -- but perhaps more importantly, what NOT to do.Today, Matt unpacks the marketing systems that reliably build fitness business empires. Specifically, he breaks down how any gym of any size can leverage referrals and event marketing. Overall, Matt believes that ideally you are engaging in 5 marketing channels and explains the most important ones for growing his collection of gyms. Once you've got the attention of prospective members, Matt walks you through how to sell your programs and get new members to sign the dotted line predictably.Also, we explore the differences between marketing and selling as an independent gym and a franchised gym concept, including pros & cons.Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.Where to find Matt...Website: https://loudrumor.com/

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